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Elearning Is Dead - Long Live Blended Learning!
There is little doubt that eLearning has not achieved the success it promised some ten years ago, even though the primary benefits in terms of cost and flexibility remains extremely attractive. Some of the mistakes that have been made are: 1. A Lack of an Holistic Approach 2. A Failing to Understand the Elearning Medium 3. A Belief that the Audio-Visual component can be replaced by Elearning 4. Blowing the Budget on a Technology Solution 5. Failing to Link Elearning with Business Needs Like other learning methods, an elearning programme must flow from, and be driven, by the organisation's business development objectives, and therefore elearning should also be monitored and measured. 6. Unrealistic Expectations 7. A Lack of Management Involvement The Answer? Blended learning incorporates face-to-face delivery with online study; skills workshops; assignments; assessments, and workplace coaching. You do not need to spend millions on trying to replace traditional learning methods with an elearning platform. Treat elearning as just an addition delivery channel which gives you more flexibility. Research shows that students can only absorb 15/20 minutes of elearning at a time anyway which is why a well designed blended learning programme will usually deliver study tasks in small bites. It provides the option to more effectively use the training budget whilst keeping a tight control on who is studying what; when; to what level; whether the manager is involved or not; and ultimately how the learning is being applied. Far from being dead, elearning has emerged as an important element in the successful blended learning approach to people development. Business & Training Solutions Ltd holds the franchise for the http://www.HRDworldwide.com online learning system which they use as part of their blended programmes. BTS can be contacted on http://www.btsolutions.ie Frank Salisbury is a highly experience motivational speaker, and inspiring business coach, particularly to the sales profession. Frank is recognised as a leading authority in the field of sales - including sales process design, sales performance, and sales coaching. He strongly believes that whether we work in the public or private sector; whether our organisation is commercial or non-commercial; that we are all in sales. His favourite quote, which has become his maxim, is from Robert Louis Stevenson - 'Everything in live is selling'. He has spoken at numerous conferences and seminars where his style has received popular acclaim for a speaker with a passion for life, and achievement. He is Managing Director of Business & Training Solutions Ltd - a sales consultancy based in Ireland and the UK. He can be contacted at frank@btsolutions.ie. 28 Rye Close, Banbury, Oxfordshire. 0044 (0)1295250247
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