|
Favorits •
Web Domain Directory •
ODP •
Annuaire FR •
Directorio ES •
Directory EN •
Diretório PT •
IT Katalog •
Czech Katalog •
Polski Katalog •
Maps •
Satellite Photos •
View Card
|
||
|
|
Sales Training |
|
|
| ||
 |
When The Clock Strikes Twelve!
I just finished reading another sales copy ending with the Deadline Marketing! And it's the sixth I see today saying "If you order by midnight, blah blah blah...." I'm sure you've seen it. And I'm sure you're getting (if not very) a little bored. The deadline trick has proven itself to be overwhelmingly successful. It's a deadly-effective "countdown trigger" that pushes reluctant people to ACT at the scene. BUT right now the Internet is getting OVERCROWDED with sales letters that try to lure you in with the deadlines. And now what happens is when prospects get to witness this technique too often, they learn to catch up. They learn NOT to buy it! So be "extra careful". It's been OVERUSED!! Imagine how your prospects will feel when they come across your website and see that your sales copy is not different from others. Imagine yourself in their shoes! What's WORSE is not keeping the deadlines... A lot of marketers specifically use the deadlines to explode their sales faster. And their sales letters are forever like that....with the NEVER-ending deadlines. So prospects can't help but lose faith in the deadlines. You could easily risk losing your credibility from your prospects, if they check up on your site again and still find the same "midnight deadline" technique. This is critical. If you use the deadline, make sure you keep it. When you say the promotion is ending as soon as the clock "strikes at twelve", prove that you really MEAN it! Once your prospects see that the discount really ends like you said it would, they'll regret not having bought from you earlier. Now that they know you always keep your words, they'll keep in mind not to let the next opportunity slip away. Next time they won't wait for another second to buy from you! What I have for you here is a groundbreaking idea for your deadline marketing... Instead of saying, "If you don't delay and order now, you'll get 50% off. The original price is $100, but order now and you pay only $50. Order before midnight and you'll get this special price. Remember if you order after midnight, expect to pay $100!" SAY, "Take an unfair advantage of our online marketing test. For 7 days only, our company decides to slash 50% off the original price in order to see whether pricing affects sales. In our doing so, you are the one who gains! During our marketing test, don't pay us $100. Keep $50 to yourself now!" See the difference? Feel the impact? If you decide to use the deadline marketing, don't forget to make it right and make the most out of it. Apart from writing a HARD-TO-SAY-NO deadline, here is the "one-of-a-kind" tool to accelerate your prospects' buying decision.... Go get yourself a dynamic countdown javascript and put it on your site... It's FREE! And it works like miracle. Believe it or not? People tend to feel the rush to act when they see the clock ticking! P.S. Be different. You can still offer the deadlines, but make sure you take a different approach! About The Author The author, Jaruda Boonsuwan, is offering one-of-its-kind, deadly-effective copywriting e-course -- at NO charge. Beat your competitors now at http://www.groundbreakcopywriting.com
MORE RESOURCES: |
|
|
|
RELATED ARTICLES
How To Stop Chasing Prospects Forever! Perhaps the biggest challenge faced by salespeople is the problem of chasing prospects. In this article I'll explain exactly why that happens, and how you can avoid it entirely and make prospects chase you instead. 10 Amazing Ways To Jump Start Your Sales 1. Find a strategic business partner. How to Master the Art of Salesmanship I put together this little article because, although basic, we all must "master the art of selling". With out this skill, the foundation on which you build your business will not be a solid one. You Dont Need Health Insurance! Seems almost every situation in our lives is centered on communication. Good or bad, the way we express our thoughts, wants, and needs to each other determines how we live, love, and learn together. Turning Sales Techniques Into Sales Success! The goal of all sales training is not just to teach solid selling principles and techniques, but to actually help participants increase the number of new accounts (products and/or services) they sell and improve their multiple sales ratios. Unfortunately, many sales and service industry professionals gain an intellectual awareness of the methods of selling from the sales training they receive, yet fail to improve their bottom line sales results by systematically using the concepts in their daily transactions. The "Shocking" Sales Strategy of Saying THANKS! I would like you to begin thinking of mailboxes in a new way. Contrary to popular belief - it isn't a symbol of an inept postal service. Direct Sales and the Use of Clipboards Do you ever feel that when you are doing direct sales you find yourself not getting respect from the local businesses? They are busy and you are an interruption of course, yet at the same time, it does slow you down. Smart direct sales marketers carry clipboards into offices to sell and take orders. Sales Predator Or Professional Sales Rep From a customer's perception, it's easy for a salesperson to come across as a predator. If the customer views you as the predator, he probably sees himself as the prey. The Golden Week of Selling Have you ever heard of the Golden Hour? I live with a paramedic - so I am always learning about medical terminology (whether I like it or not!) The one that caught my attention was Rob's reference to "The Golden Hour."The first 60 minutes after someone has been injured are critical in EMS. The Myth of the Natural Born Sales Wonder When I researched the field of using personality inventories to determine future sales success potential, I found the following flaws in their application and interpretation:1. Personality researchers assume that people are predisposed to sales and that there exists an 'ideal' sales personality. How to Maximize Sales by Minimizing Windshield Time During the late 1980's I was a field sales representative for a computer distributor, selling computer systems and peripherals in and around Los Angeles, California. The traffic was horrendous, and the time I wasted driving to and from appointments just drove me crazy (no pun intended). Sales 101 For many individuals in business the hardest part is selling. For the majority of business owners, the jobs they had before don't prepare them for dealing with selling products. Sales Marketing: 10 Amazing Secrets To Sell Any Product Fast. Implement these smart sales marketing secrets and you'll be capable of selling any product fast.1. Do You Want Fries With That? - Using Suggestive Selling to Increase Your Sales Suggestive selling is a powerful tool that can increase your revenues-and your bottom line-significantly. We are all used to the order taker at a fast food place asking if we want fries with our burgers, or if we would like to "Jumbo-Size" our orders, but suggestive selling can work in any business. Psychology of Converting a Prospect to Money If you want a truly successful business, you need to take a close look at how Psychology can set you apart from the rest of your competition.Secrets of negotiatingRemember this: no matter how great your product or service, unless you can negotiate innovatively you'll never achieve the success that can be yours. Sales Closing: Dont Close Sales - Open Relationships to Achieve Multiple Sales A lot is written and talked about in regard to closing sales and in the traditional wisdom of sales experts, "closing" is regarded as the vital skill that sales people need to be successful. I would like to share my experience about "closing" and tell you why I think focusing on closing the sale is actually a non productive and destructive activity and tell you what, in my experience, has proved to be a better selling strategy. Do You Know the Emotion Behind the Objection? Prospects have many reasons (you might think excuses) for not buying your product or service. Many of these objections, however, are actually emotional defenses, and before you can overcome the obstacle you must recognize the emotion behind it. Sales Discipline: Five Steps To Recover From A Lost Sale Ever lost a sale? Of course you have, we all have. The difference between the average salesperson and the great salesperson is how quickly you recover from the lost sale. Make Your Referrals Count Just because we receive a referral, it doesn't mean that the sale is ours and the deal is closed even before we make contact.For all you know, the person being referred to you may have also been referred to someone else, so don't take your referrals for granted. Are You Deaf? Dumb? Blind at Trade Shows? I'm constantly amazed how otherwise smart marketeers become deaf, dumb and blind at a show. I remind clients - You = Your Company - so when the company rep is incompetent, it reflects on everything about the company.
|